A total of 57 international broadcasters will televise the game to
223 countries and territories in 30 languages with the HD signal going to
30 broadcast partners and 28 countries. The live broadcast from University of
Phoenix Stadium in Glendale, Ariz. will begin at 3pm PST on February 3.
"We are very proud to be a part of the NFL's efforts to expand the
excitement and experience of professional football to the world," says Geir
Skaaden, CEO, of Neural Audio. "The NFL's partnership with international
broadcasters and their dedication to finding new technologies that make the
game more accessible and enjoyable to the global audience should be
commended."
Neural-THX Surround provides a revolutionary new approach to surround
sound production and playback for live broadcasts. It enables broadcasters to
create and deliver true, multi-channel surround sound experiences using
minimal bandwidth over stereo channels. For the Super Bowl, the technology
will let the NFL's on-site broadcast teams produce the game in 5.1 surround
sound then transmit the sound mix in a stereo format to audiences around the
globe. Television viewers can then decode the 5.1 mix using any AV receiver
featuring Neural-THX Surround.
"The Neural-THX surround technology helps us provide our growing
international audience a better, more immersive experience," said Jeff Howard,
senior executive for engineering and broadcast technologies at NFL Network.
"With an event of this magnitude, it was important for the NFL to implement a
technology that could deliver a seamless surround sound solution to our
international broadcast partners while providing 100 percent compatibility
with all consumer systems worldwide."
Neural-THX Surround is the result of a partnership between THX Ltd. and
Neural Audio to jointly develop and market surround sound technology solutions
to the content creation communities and consumer electronics manufacturers.
The technology is being integrated in an estimated 70 percent of new
audio-video receivers, from companies such as Sony, Pioneer, Yamaha, Onkyo,
Integra, Denon, Marantz, Inkel and Sherwood. Neural-THX Surround AV receivers
are being shipped worldwide. Neural-THX Surround professional broadcast
products are exclusively distributed by Harris Corporation.
For Super Bowl viewers who do not have access to AV products featuring
Neural-THX Surround, they can still experience the game's soundtrack using
existing surround sound formats.
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